The University core purposes are as follows:
- To conduct instructions and learning that focus on making the students live and learn happily and enabling the graduates to be in employment and to be good citizens of the society.
- To conduct research works that focus on creating collective intelligence in order to stand by the community (supporting the concept of OUOP – One University One Province).
- To provide academic services that focus on the use of collective intelligence for community empowerment.
- To promote local wisdom, art, culture and environments so that they are recognized internationally.
- To conduct the administration and management efficiently and effectively based on the principles of good governance.