On 22 September 2026, a delegation of executives from Punthai Coffee Co., Ltd. visited Assistant Professor Dr. Tanyatip Kharuhayothin, Dean of the School of Business and Communication Arts (BCA), University of Phayao, at the BCA meeting room to discuss potential collaboration in academic affairs and student development.
The meeting focused on strengthening collaboration between the higher education sector and the private sector, with an emphasis on proactively promoting opportunities for students to participate in Cooperative and Work-Integrated Education (CWIE). The initiative aims to connect classroom-based learning with practical work experience in professional settings.
The proposed collaboration is intended to provide students with opportunities to gain first-hand experience of organizational work processes and professional environments, while developing skills and competencies aligned with the needs of businesses and the labour market. It also aims to encourage students to apply knowledge acquired through their studies appropriately in real-world working contexts.
The discussion also served as an important step towards developing a continuous framework for collaboration between BCA and the private sector. The partnership seeks to create opportunities for experiential learning and professional skills development, thereby preparing students for entry into the labour market upon graduation.
The collaboration between the School of Business and Communication Arts, University of Phayao, and Punthai Coffee Co., Ltd. represents an approach to strengthening the connection between academic education and the business sector. It also supports the development of students through a combination of academic knowledge, professional skills, and practical work experience, providing an important foundation for their future careers.