On October 19, 2026, Dr. Piyapong Supanyo, Associate Dean for Research Innovation and Network Development at the School of Business and Communication Arts (BCA), University of Phayao, participated in a multilateral strategic meeting held at the Zhejiang Provincial Urban and Cultural Tourism Development Center, Zhejiang University, People's Republic of China.

During the visit, Dr. Piyapong met with Professor Sun Ying (孙颖), Deputy Secretary of the Party Committee and Deputy Director of the Hangzhou International Urbanology Research Center and the Zhejiang Urban Governance Research Center. The meeting brought together representatives from the University of Phayao, Zhejiang University, Nanjing University of Posts and Telecommunications, Harbin University of Science and Technology, and the University of Taipei. Discussions focused on opportunities for international collaboration in research, digital cultural tourism, and creative economy development.

The discussions highlighted three key areas of potential collaboration:

1. Digital Tourism and Smart Technologies                                                                         Participants explored Zhejiang Province's "City Brain" initiative and the use of big data and artificial intelligence (AI) to enhance cultural tourism management. The discussions considered how these technologies could support tourism innovation, create added value, and strengthen the cultural tourism industry in Northern Thailand.

2. Advanced Technology and Industrial Science

Discussions with Harbin University of Science and Technology focused on research exchanges in applied sciences and high-performance computing, as well as opportunities to develop the skills and capabilities of future professionals in response to the evolving demands of the digital labour market.

3. Soft Power and Regional Revitalization

Discussions involving Ningbo University and university networks in Taiwan explored opportunities for curriculum development, Cooperative and Work-Integrated Education (CWIE), and student exchanges. These initiatives aim to promote creativity and innovation as drivers of local economic revitalization, community development, and long-term sustainability.

The meeting represents an important step in strengthening the international academic networks of BCA and the University of Phayao. It also reflects the University's commitment to glocalization by connecting international knowledge, research, and innovation with local development priorities to support sustainable community growth.