From 1-3 November 2026, researchers from the School of Business and Communication Arts (BCA), University of Phayao, participated in field visits under the “Capacity Development Programme for Area-Based Research Managers, Year 3 (ABC Academy III)” in Chiang Rai and Phayao provinces. Participants included Dr. Warach Madhyamapurush, Deputy Director of Innovation and Technology Transfer Institute; served as a mentor for the programme. Other participants included Dr. Jaruwan Posayanon, Assistant to the President; Dr. Piyapong Supanyo, Associate Dean for Innovation, Research and Network Development; and Ms. Nawaporn Ketsuwan, Lecturer Responsible for the Communication Management Programme.

 

The field visits were organised by the Thailand Accelerated Research and Innovation Agency (Public Organization), through the Program Management Unit for Area Based Development (PMU A), in collaboration with the Division of Research Administration, University of Phayao. Professor Dr. Samer Thanoi, Vice President for Research and Innovation at the University of Phayao, was responsible for the ABC Academy programme.

 

The field visits provided participants with opportunities to learn directly from area-based research projects and examine how researchers and local communities apply research knowledge and findings to address local needs and challenges. The activity aimed to strengthen participants’ skills in area-based research management and enable them to apply the lessons learned to future collaborative work with local communities.